Branding in India

Given this is our last week of class in Mysore I felt like time has slow down for me. Anyhow, the lecture today was given by Professor Balakrishnan on the topic of branding. One thing that I found very interesting is the difference between branding in U.S. and India. He said that India branding is lots of brands diversify into other products. In other words, to give an example, Company XYZ has numerous products like shampoos, food, office supplies, etc. The company does not need to have different brands for each category of the products they had. Because in India, the company does not have to worry about how a consumer differentiates a shampoo brand from a food brand as long as that they are all Company XYZ products. Whereas in the U.S., it would be hard to imagine if Johnson & Johnson has a food product in the grocery section of the supermarket. I think this is a very interesting thing to learn as a business student, even as this world is becoming flatter, there’s still a difference between consumer behaviors between different regions of the world due their unique preferences and culture.